The right fit for
fractional leadership

Early-stage companies

Marketing is founder-led and starting to crack. The company has a product that's gaining traction, but positioning is vague, the GTM strategy was never properly defined, and growth is happening despite the marketing rather than because of it. The first hires may have been made, but there's no senior direction holding the function together. What's needed is someone who can step in, establish the strategic foundation, and build a marketing function that can actually scale — without the cost or timeline of a full-time CMO search.

Fast-growing and scaling companies

The early momentum is real, but growth has started to stall or become unpredictable. Brand and performance are running in silos. The team is executing without a coherent strategy, investor pressure to show marketing ROI is building, or there's a transition underway — a CMO who left, a search that's taking too long. These companies need a senior marketing lead who can come in fast, take ownership of the function, and drive results while the longer-term structure gets sorted.

Established businesses without senior marketing

The business has been running for years and generating revenue, but marketing has never been taken seriously at a strategic level. Channels are scattered, priorities shift constantly, and there's no one in the company who owns the full picture. Budget gets spent without clear attribution, agency relationships have become a loop rather than an engine, and the team lacks the senior direction to prioritise effectively. A fractional marketing lead brings structure, strategy, and accountability to a function that's been improvised for too long.

In some cases, a key marketing lead also needs to be temporarily replaced — due to parental leave, resignation, or another unplanned absence. A fractional marketing lead can step in quickly, ensure continuity, and keep the function running while a longer-term solution is found.